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Unum Co. is a patient-centred strategy and advocacy studio. We are community builders, advocacy strategists, and translators of lived experience expertise. With decades of combined experience in patient advocacy across Canada’s health care ecosystem, we turn patient insights into strategic intelligence — and strategic intelligence into meaningful action. We work across two service lines: patient sense-making & insight, and fractional patient leadership.
WHERE WE COME IN
Patient data is everywhere. But understanding what it means, and knowing how to advocate with it, is where organizations get stuck.
The result: Insights sit in folders. Patient voices get lost in the noise. Advocacy efforts lack the strategic foundation they need. Strategy becomes disconnected from reality.
We bridge that gap. We don’t just interpret patient experiences, we help you build the advocacy strategies that make those experiences impossible to overlook.
We have two distinct service lines designed to meet organizations at different points of need:
Patient experiences should drive every meaningful decision in health care. When you connect with patients directly, you gain clarity (not just volume), access the communities they influence, and understand not only what is happening, but why.
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We've spent our careers inside the Canadian health care ecosystem—from pharmaceutical boardrooms to patient community tables. We don't observe from the outside. We've lived it, led it, and know how to operationalize it.
ADVOCACY
MANIFESTO
ORGANIZATIONS WE SUPPORT
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